منابع مشابه
Building Customization Capability
Many computer companies are seeking to grow their customization capability. As the market becomes increasingly commoditized, computer companies view customization as a way to differentiate their products and offer customer value. However, the implementation of customization programs has been difficult for many organizations. Sun Microsystems launched a customization program called Customer Read...
متن کاملMass Customization
Mass customization can be defined as producing goods and services to meet individual customer’s needs with near mass production efficiency [1]. This term was coined to parallel mass production that relied on producing large volumes of identical products like the Ford Model T line. The fundamental difference between mass production and mass customization is in the amount of product variety that ...
متن کاملModularity in building mass customization capability: The mediating effects of customization knowledge utilization and business process improvement
This study investigates the relationships among product/process modularity, organizational learning practices, and mass customization (MC) capability. Drawing on organizational learning theory, we propose that organizational learning practices help to embed the knowledge gained from modular design practices into organizational processes, enhancing MC capability. We empirically test the mediatin...
متن کاملSoftware Mass Customization
Software mass customization is a powerful business model as well as a powerful engineering model that enables software organizations to efficiently engineer customized variations of their software products. This document describes software mass customization in three parts. First is an overview of software mass customization and its benefits. Second is an introduction to a software engineering ...
متن کاملMass Customization and Footwear
This paper provides a roadmap of how mass customization can be applied to footware design. Particularly, the following questions are to be considered: What shoes are being customized in the market? Can you give more examples? What is the difference between a pair of “tailor-made” shoes with a mass customized one? What is the value derived from the footwear customization? What is the additional ...
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ژورنال
عنوان ژورنال: Science and Technology Development Journal
سال: 2013
ISSN: 1859-0128,1859-0128
DOI: 10.32508/stdj.v16i2.1468